Tuesday, 26 April 2016

Assignment 2: E-commerce

E-COMMERCE

     Electronic commerce, commonly written as e-commerce or eCommerce, is the trading or facilitation of trading in products or services using computer networks, such as the Internet. E-commerce is the buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents. E-commerce is widely considered the buying and selling of products over the internet, but any transaction that is completed solely through electronic measures can be considered e-commerce. Business conducted through the use of computers, telephones, fax machines, barcode readers, credit cards, automated teller machines (ATM) or other electronic appliances (whether or not using the internet) without the exchange of paper-based documents. It includes activities such as procurement, order entry, transaction processing, payment, authentication and non-repudiation, inventory control, order fulfillment, and customer support. When a buyer pays with a bank card swiped through a magnetic-stripe-reader, he or she is participating in e-commerce.

            I have selected 2 e-commerce websites which are Screwfix and eBay.

        A B2B transaction e-commerce is short for business-to-business. B2B describes companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. In B2B e-commerce, both the seller and the buyers are business organizations.  B2B also is a electronic commerce that selling products or services between businesses through the internet via an online sales portal. In general, it is used to improve efficiency for companies. B2B e-commerce website that I have selected is Screwfix. Screwfix is the UK's largest multi-channel retailer of trade tools, accessories and hardware products. Customers can have the option to click & collect pay for the order online and your goods will be available for collection in the store of your choice in 5 minutes.

            On the other hand, a C2C (Customer to customer) transaction e-commerce is a business model that facilitates an environment where customers can trade with each other. Two implementations of customer-to-customer markets is classifieds. Customer-to-customer marketing has soared in popularity with the arrival of the internet, as companies such as eBay. Customer-to-customer sites make their money from fees charged to sellers for listing items for sale, adding on promotional features and completing transactions. Also known as consumer to consumer (C2C). C2C e-commerce website that I have selected is eBay. eBay is an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide.
  
          Next, we will discuss about the components of e-commerce architecture of Screwfix and eBay website. Firstly, the access control and security of Screwfix and eBay have establish mutual trust and secure access between parties in an e-commerce transaction by authenticating users, authorizing access, and enforcing security features. In order to conduct the transaction through both of the websites, the users need to register and login to their own account through user names and passwords. The both e-commerce sites will then authorize access to only those parts of the site that an individual user needs to accomplish his or her particular transactions. Screwfix use GlobalSign secure server technology that implements Secure Socket Layering (SSL) to protect your details and assist your shopping experience. SSL is the industry standard for encryption and enables millions of secure online transactions everyday. 




Log In for Screwfix



Log In for eBay 


          Secondly, for the profiling and personalizing of Screwfix and eBay website, profiling processes happen to gather data on you and your website behavior and choices, as well as build electronic profiles of your characteristics and preferences. User profiles are developed using profiling tools such as user registration, website behavior tracking software, and user feedback. These profiles are then used to recognize you as an individual user and provide you with a personalized view of the contents of the site. Profiling processes also used to help authenticate your identity for account management and payment purposes.

          Furthermore, for search management of Screwfix and eBay website, efficient and effective search processes provide a top e-commerce website capability that will helps customers to find the specific product or service they want to evaluate or buy. 



Search for Screwfix




                                                                    Search for eBay


      Besides that, the content management of Screwfix and eBay website helps e-commerce companies to develop, generate, deliver, update, and archive text data and multimedia information at e-commerce Web sites. In addition, the catalog management of Screwfix and eBay website may be expanded to include product configuration processes that support Web-based customer self-service and the mass customization of a company's products.


Catalog Management for Screwfix




                                                     Catalog Management for eBay


        Moreover, for the electronic payment system, Screwfix website accept the Credit and Debit Cards such as Visa, Master Card, Maestro and PayPal. Oppositely, eBay website accept the method of payment such as personal check, cashier’s check, bank transfers and credit cards.



Payment System for Screwfix


Payment System for eBay



          Lastly, for the collaboration and trading of Screwfix and eBay website, this major category of e-commerce processes consists of those that support the vital collaboration arrangements and trading services needed by customers, suppliers, and other stakeholders to accomplish e-commerce transactions. customer-focused e-business uses tools such as e-mail and discussion groups to nurture online communities of interest among employees and customers to enhance customer service and build customer loyalty in e-commerce.

         To sum up, I prefer C2C e-commerce because this type of e-commerce transaction reduce the costs. Sellers can post their goods over the internet cheaply compared to the high rent space in a store.  The lower expenses lead to smaller, yet profitable customer base.  Being in a community of similar interest where buyers and sellers come together leading to more chances of goods and services being sold. Besides, in C2C e-commerce, small businesses can obtain a higher profitability compared to a physical store because of the reduction of overhead costs when conducting an e-business.










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